Minutes before the lights dim and the previews roll on a Saturday showing of the documentary “Dark Horse,” Bill Lindblom is standing in front of a full theater ready to address the crowd. Bill has jotted down some context-rich facts about the Welsh mining town where the documentary takes place — facts he shares as the audience munches on fresh popcorn.
This ritual is only part of the homework that Bill — along with co-owners Judy and Joe Scully — does to create the experience at Vickers Theatre. And having the theater around is like having a sophisticated cinephile friend who knows all the best movies in
any genre.
“We put so much effort into researching the films that we get,” Judy says. “We do go to film festivals and we do research and research and research. We listen to our patrons.”
Their research pays off. While some modern movie theaters struggle to draw larger crowds, Vickers continues to grow its audience.
“The overall attendance has been awesome,” Joe says.
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