It is safe to say that, by all measures, the premier issue of Michiana Life was a resounding success, and we are ready to kick off 2015 with a bang!
The first issue of the magazine launched in late fall and was greeted with tremendous response from readers, advertisers and subscribers. More than 8,000 copies were mailed or picked up within about two weeks. Most of our free pick-up locations required multiple refills and are now running low or are out once again.
That is a good problem to have!
We encourage readers who want to ensure they don’t miss an issue to subscribe to the magazine. It costs only $16 for an annual subscription. This is a bargain that barely covers the mailing costs and doesn’t even factor in the production expense. Plus, you get the convenience of having it delivered directly to your doorstep.
Now is the time to join in and learn about the great shopping, dining, arts, culture and people here in Michiana.
Despite this great response, do not think for one second we are content with our initial success.
The issue you now hold in your hands, our second, is head and shoulders better than the first one and we are already hard at work ensuring that the third issue will be the best yet.
And so it goes.
Our goal is to raise the bar each issue and, quite simply, to demand excellence from our writers, our photographers, our graphic designers and even our advertisers.
We listened to feedback and have done lots of serious self-reflection to help ensure we’re putting out the best magazine possible to showcase southwest Michigan and northern Indiana.
We feel our focus on the amazing people who call this region home will be what ultimately sets us apart from our competition.
So, let us know what you think. What parts of the magazine do you love? What areas or features would you like to see improved? What type of content would you like to see us add? What makes Michiana special for you?
Reflecting our readers and the special region we call home is the main focus of Michiana Life. Using your voice and providing feedback is a vital part of that concept.
Southwest Michigan and northern Indiana is your community and we truly want Michiana Life to be your magazine. v